Training Social Media Recruitment

Your company is on LinkedIn and Instagram. Posts go out, sometimes from marketing, sometimes from your team. And still, roles stay open too long.

Followers don’t grow. Colleagues share nothing. You see other employers succeed. You know social media works. But your team lacks a plan the organisation backs, and a rhythm it keeps up.

Two questions you have been asking for a while:

1. What do we post, and how often?
2. How do we get colleagues to join in?

In this one-day social media recruitment training, your team gets the answers: strategy, content calendar, employee advocacy and the tactics that go with them. Not a course on which buttons to click, but a concrete approach. In English, at your office or online. Plan a 30-minute call and we’ll shape the day around your organisation.

What does this social media recruitment training give your team?

1. A social media strategy that fits your organisation and target group
2. Posts that candidates read, recognise and share
3. A content calendar with a rhythm your team keeps up
4. Insight into which platforms work for your candidates
5. An approach to activate colleagues as ambassadors, also those who won’t appear on video
6. A plan your team presents internally to management, marketing or HR

Social media recruitment training programme

1. A social media strategy in 6 steps

No loose posts, but an approach that fits your hiring goals.

• A measurable goal for recruitment through social media
• The right platform choice, instead of being everywhere
• A message that fits your employer brand
• A plan your team presents to management or marketing

2. Content that reaches candidates

Engaging posts don’t come from gut feeling. Your team learns to create content that stands out, feels credible and invites a response.

• Content ideas that fit your employer brand
• What works per platform: LinkedIn, Instagram, Facebook and TikTok
• A content calendar with a rhythm your team keeps up
• Which tools to use, and how to adjust every quarter to improve
• AI as an aid for writing posts

3. Colleagues as ambassadors

The biggest chance of organic reach sits in your own team.

• An approach that gets colleagues on board
• Tactics for colleagues who don’t want to be on camera
• Examples from organisations that got this right

Your team also gets answers to questions such as:

• How does the LinkedIn algorithm work?
• What are the best tactics for recruitment on Facebook?
• Instagram: how do you start, gain followers and get more engagement?
• How do you make X (Twitter) work for you?
• How do you create engaging content for TikTok?

Who is this social media recruitment training for?

For recruiters, HR professionals and marketing or communication staff who use social media themselves for recruitment and employer branding. Your team is ready to move from loose posts to an approach with a plan and a rhythm.

Frequently asked questions

Is this a training on LinkedIn sourcing and InMails?
No. This social media recruitment training is about content on your own channels, such as LinkedIn, Instagram and Facebook. For sourcing and InMails, our LinkedIn recruitment training fits better.

Does the training cover ads in LinkedIn Campaign Manager or Meta Ads Manager?
No. Your team does learn when a paid job ad makes sense and when organic reach is enough. The technical setup, you do yourselves or outsource.

What if our recruiters have no access to the company’s social accounts?
Recruiters often work together with marketing or communication. Your team learns how to build a plan that sells internally, and which agreements to make to take the lead on recruitment content.

Does my team need social media experience?
Basic experience helps: knowing what a post is and recognising a company account. Doubts about a specific platform, such as TikTok? During the training, your team decides whether it fits your target group.

Is TikTok covered?
Yes, as a platform with its own opportunities and limits. Your team learns when TikTok fits your target group, and when time and attention are better spent elsewhere.