Employer Branding

As a recruiter, attracting the right talent faster and at lower costs is probably top of your priority list. To engage the right people, a strong employer brand and complementary recruitment marketing are needed.

The good news is that employer branding is not just for organizations with great brand awareness or big budgets. However, you can’t build a strong employer brand overnight: it takes time.

In this training, you will take solid steps towards building such a brand. Let’s be creative, and use existing resources and recruitment channels more effectively. We focus on your daily practice: we’ll work with the strategy behind your employer brand and show you how to implement it. You will go home full of inspiration and fresh ideas.

Build a strong employer brand

Discover more about:

Employer Branding Strategy

  • A step-by-step employer branding plan, including the 6 building blocks for establishing a unique Employer Value Proposition (EVP).
  • Multiple ways to determine the identity of your organization.
  • Tips for storytelling and collecting stories from employees.
  • Methods for measuring and improving the employer brand (KPIs).

Targeted Recruitment Marketing

  • The best qualitative and quantitative recruiting channels.
  • Useful and original tips for creating a better recruitment site.
  • Advice for an effective referral program.
  • Inspiring examples of recruitment marketing campaigns.

Communication Plan

  • Key components of an Employer Branding and communication plan
  • Target group analysis and desk research.
  • Effective labor market and competitive analysis.

You also get our special whitepaper on ChatGPT with applications and prompt engineering tips.

That's why people like you choose us

⭐⭐⭐⭐⭐ MariΓ«t Saakstra, Content Marketeer: “Good course with many practical examples and assignments in between the theory. Highly recommended for anyone who wants a deep dive into recruitment marketing and employer branding.

⭐⭐⭐⭐⭐Saskia Goedheer, Senior Communications Advisor and Press/Media Officer: “A must for communication professionals who, together with their recruiters, want to take their Employer Brand to the next level. From tips on how to improve your job ads to deploying the network of your employees.

⭐⭐⭐⭐Iris Elburg, Senior Recruiter: “A fun, valuable day in which I learned a lot! Recruitment is really a profession that involves many facets such as Marketing, Employment Law, and Communication. In this training, all these facets come to the fore and you get a lot of tips. Recommended!!

Incompany training

Develop your recruitment skills with our in-company classes, led by industry experts and customised for your organisation.



Experience the benefits:
βœ… Immediate access to expert knowledge
βœ… Align team practices and share experiences
βœ… Flexible online or on-site sessions

Are you ready to elevate your recruitment game? Learn more:
Contact us

Incompany training

Develop your recruitment skills with our in-company classes, led by industry experts and customised for your organisation.



Experience the benefits:
βœ… Immediate access to expert knowledge
βœ… Align team practices and share experiences
βœ… Flexible online or on-site sessions

Are you ready to elevate your recruitment game? Learn more:
Contact us

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Recruitment training tailored for you

We are the leading institute for training about recruitment and employer branding.

Our recruiting experts have been providing innovative training courses since 2007.

More than 10,000 professionals have now become better at recruiting through us.