Job Ad Copywriting

“What’s in it for me?” That is the first question you have to answer in your job ads. What do candidates gain?

So get rid of that extensive introduction and that dragging middle section: start with the core. The reader is in a hurry and in order to keep their attention, they must quickly find out what is in it for them.

During this comprehensive training, you will discover everything about truly compelling job ads. From the best questions to ask during a job intake and how to grab attention with powerful copywriting, to optimization for the internet – we cover it all.

Moreover, you go home with your revised job advert. You’ll also get support from the trainer, Jacco Valkenburg, for feedback after the training on a job posting.

Hire better talent with compelling job ads

Explore everything about:

A good start

• How to ask the right questions during a job intake.
• Target group analysis and desk research.
• How to generate a good job profile quickly and easily with ChatGPT from OpenAI.
• The unique and distinctive story of the vacancy and the organization.

Copywriting for recruitment

• The optimal structure for a job advert.
• The success formula or writing a job title that is easy to find.
• Creative and powerful copywriting tips that can be applied right away.
• Many dos & don’ts, examples, and best practices.

Optimizing

• Influencing principles and a strong call-to-action.
• Good online findability; Search Engine Optimization (also Google For Jobs).
• Measuring and testing effectiveness.