Training Neuromarketing and Copywriting

Your team knows how to write a job advert. SEO, structure, target group. They apply it.

And still:

• One candidate replies to the InMail, the next one doesn’t
• Nobody knows whether a text lands until it is online
• Your LinkedIn post barely gets reactions, while your competitor’s fills up

One layer is missing: the behavioural psychology behind every decision your reader makes. 95% of it happens unconsciously.

In this neuromarketing for recruiters training, your team learns how that works and how to apply it the next day to job adverts, InMails, posts and campaigns. In English, at your office or online. Plan a 30-minute call and we’ll shape the day around your team’s own texts.

What does this neuromarketing for recruiters training give your team?

After this day, your team:

1. Writes job adverts and other texts that your reader’s brain responds to
2. Gets more responses to InMails and email campaigns with behavioural triggers
3. Optimises your careers site with persuasive design
4. Uses storytelling to make your employer brand land
5. Recognises the cognitive biases that steer candidates’ decisions
6. Works with the principles of Cialdini, Kahneman, Fogg, Ariely and Schwartz

Neuromarketing for recruiters: the programme

1. Neuromarketing and persuasion techniques

The science behind why people choose what they choose.

• Basic principles of neuromarketing and how they apply to recruitment
• How emotions and cognitive biases steer candidates’ decisions
• Behavioural science theories from Cialdini, Kahneman, Fogg, Ariely and Schwartz

2. Neuro-copywriting and conversion

From insight to text that works.

• Job adverts that grab attention and hold it
• Stronger careers pages and recruitment sites with persuasive design
• Storytelling as a tool to make your employer brand land
• Techniques to increase response and engagement on email campaigns
• A better candidate experience with behavioural psychology

3. Refining strategy and approach

The toolkit to put it into practice.

• Checklists with psychological triggers and a set of storytelling frameworks
• Interactive sessions in which your team applies new techniques to its own material
• Practical examples from client cases and A/B tests

Who is this neuromarketing for recruiters training for?

For recruiters, sourcers, recruitment marketers and employer branding specialists who work with text. No prior knowledge of psychology or copywriting needed.

Frequently asked questions

What is neuromarketing for recruiters?
Neuromarketing for recruiters applies insights from behavioural psychology and neuroscience to texts, InMails, posts and careers pages. Your team works with principles from the work of Cialdini, Kahneman and Fogg, among others, and learns to recognise and apply them to its own material.

Isn’t neuromarketing in recruitment manipulative?
It is about communicating more clearly, not about manipulating. A neuro-copy technique such as clearly describing what a job involves helps the right candidate decide faster. That serves both you and the candidate. During the day, we also look at where the ethical line lies.

Does my team need prior knowledge?
No. Whether someone is new or has years in the profession, the training works on several levels. We start with the basics of the brain and build up to concrete applications. Copywriting experience helps, but is not required.

Will my team have time to apply this after the training?
We keep the day practical: your team works on its own job adverts, posts and emails during the training.