Neuromarketing and Copywriting for Recruiters

With a tight labour market and high demand for top talent, ensuring candidates choose your organisation requires messages that both resonate and persuade.

The secret? Understanding how the brain works. Our unique masterclass combines neuromarketing and psychological insights to teach you how to communicate effectively and attract candidates.

Discover how neuroscience and behavioural psychology together form the key to successful recruitment strategies.

We delve deep into the principles of neuromarketing and teach you how to apply them. You’ll learn how to use psychological techniques not only to capture candidates’ attention but also to drive action – whether that’s applying for a position or accepting an offer.

Ensure candidates click through rather than click away

Discover how to apply the secrets of psychology: from understanding neuromarketing to practically implementing psychological influence techniques. Learn how to win candidates’ attention and loyalty in this neuromarketing training.

About neuromarketing and influence techniques

Basic principles of neuromarketing and their application in recruitment
Insights into how emotions and cognitive biases influence candidates’ decision-making process
Behavioural science theories from leading experts like Cialdini, Kahneman, Fogg, Ariely and Schwartz

Psychological influence principles applied

How to write job descriptions that are not just read, but felt
Enhancing careers pages with persuasive design
Why storytelling works so powerfully in recruitment
Improve your email campaigns with techniques that increase response and engagement
Enhancing the candidate journey with behavioural psychology

Refining neurocopywriting strategies

Checklists with psychological triggers plus a toolbox with storytelling frameworks
Interactive sessions where you immediately put learned techniques into practice
Practical examples illustrating how to use this knowledge

You’ll leave with concrete tools and techniques you can apply immediately. You can also request feedback and advice from the trainer after the training.

Methodology

Our training follows the proven Tell-Show-Do-Review method. We begin with theory or best practices, explained clearly and comprehensibly. Then we show you how these work in practice with clear examples or writing tips. Finally, you get the chance to put it into practice yourself, with our guidance and feedback. This approach combines theory with practice, enabling quick learning and immediately applicable skills.

Incompany training Neuromarketing

Develop your recruitment skills with our in-company classes, led by industry experts and customised for your organisation.

Experience the benefits:
✅ Immediate access to expert knowledge
✅ Align team practices and share experiences
✅ Flexible online or on-site sessions

Are you ready to elevate your recruitment game? Learn more:
Contact us

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