Attract the right talent faster and at lower costs

Book our masterclass Employer Branding

Attract the right talent faster and at lower costs

Book our masterclass Employer Branding

As a recruiter, attracting the right talent faster and at lower costs is probably top of your priority list. To engage the right people, a strong employer brand and complementary recruitment marketing are needed.

The good news is that employer branding is not just for organizations with great brand awareness or big budgets. However, you can't build a strong employer brand overnight: it takes time.

In this training, you will take solid steps towards building such a brand. Let's be creative, and use existing resources and recruitment channels more effectively. We focus on your daily practice: we'll work with the strategy behind your employer brand and show you how to implement it. You will go home full of inspiration and fresh ideas.

You'll also get 90 days of support and a 30-minute private online session, so even after this training, you will get help and answers to all your questions.


Build a strong employer brand

Discover more about:

Employer Branding strategy

  • A step-by-step employer branding plan, including the 6 building blocks for establishing a unique Employer Value Proposition (EVP).
  • Multiple ways to determine the identity of your organization.
  • Tips for storytelling and collecting stories from employees.
  • Methods for measuring and improving the employer brand (KPIs).

Targeted recruitment marketing and communication

  • The best qualitative and quantitative recruiting channels.
  • Useful and original tips for creating a better recruitment site.
  • Advice for an effective referral program.
  • Inspiring examples of recruitment marketing campaigns.

Job Branding & Marketing

  • Target group analysis and desk research.
  • The unique story of the vacancy and the organization.
  • Job ads that strengthen the employer brand.
  • Tips for creating a better candidate experience.

Good course with many practical examples and assignments in between the theory. Highly recommended for anyone who wants a deep dive into recruitment marketing and employer branding.


Mariët Saakstra, Content Marketeer

A must for communication professionals who, together with their recruiters, want to take their Employer Brand to the next level. From tips on how to improve your job ads to deploying the network of your employees.


Saskia Goedheer, Senior Communications Advisor and Press/Media Officer

A fun, valuable day in which I learned a lot! Recruitment is really a profession that involves many facets such as Marketing, Employment Law, and Communication. In this training, all these facets come to the fore and you get a lot of tips. Recommended!!


Iris Elburg, Senior Recruiter

Create an employer brand experience that shows candidates who you are

Boost your employer brand

8 & 15 November 2021


From 698,-

Both days: 14:00-17:00 CEST

2 online sessions via ZOOM

We have split this training into 2 online sessions of 3 hours each.

During and after the first session, you will work on assignments that you can apply directly to your own practice. The trainer is available for any questions. During the second session, you will discuss the assignment and deepen your knowledge, and then the second part of the training starts.

Please note: this training is usually fully booked, so don't wait too long and don't miss the temporary price reduction!

Only 10 spots are available

Only 10 spots are available

Online training tailored to you

Develop your skills via our small online classes, with personal coaching. The benefits include:
  • Short online sessions, and no travel time
  • Flexibility, making the sessions easy to fit into your work schedule
  • Access to expert knowledge that you can apply immediately
  • An opportunity to share feedback & discuss your learnings every session
  • Time to ask the trainer questions before, during, and after each class
  • It’s easy to enjoy your own coffee ;-)

Do you prefer in-company or private training? Check out our special offer

Do you prefer in-company or private training? Check out our special offer

Your trainer

Jacco Valkenburg is a recruitment expert and one of the most famous Dutch authors and bloggers in this field. He has written 5 professional books, including Recruitment 3.0. He successfully helps organizations – such as ING, TomTom, KPN, and Canon – to improve recruitment and employer branding, from strategy to realization. He is also a teacher registered at Inholland Academy HRM.
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