Training Job Advert Copywriting

Your job advert goes live. And then it stays quiet. Or replies come in, but not from the people you look for.

The frustrating part: your team knows the text could be better. But nobody knows where it goes wrong. The job title? The intro? The way the organisation comes across?

In this job advert training, your team learns what a good job advert does and how to write one. With their own vacancies, personal feedback and help from AI. In English, at your office or online. Plan a 30-minute call and we’ll shape the day around your vacancies.

What does this job advert training give your team?

After this day, your team:

Writes job adverts that reach the right target group
Comes up with job titles that are easier to find and get more clicks
Applies neuropsychological techniques that make the text convert
Uses AI to write faster, without sounding generic
Measures what works and adjusts based on data

Job advert training programme

One day, three blocks. No thick readers in advance, no dry theory. Before the day, everyone completes a short intake and picks a vacancy to bring along.

1. From job profile to strong story

Before anyone types a letter, they know who they look for and what makes the job different.

Sharpening the unique story of the role and the organisation
Asking the right questions in the intake with the hiring manager
Target group analysis and desk research
Setting up a job profile with AI in ten minutes
A job advert template and Candidate Information Pack to reuse

2. Job adverts that stand out

Most job adverts look alike. Your team learns why that happens and how to do it differently.

The structure of a job advert that works for every role
The golden formula for a job title that ranks well and gets clicks
Writing tips for job adverts that grab attention: rhythm, images, language without clichés
Neuro-copywriting and psychological principles of persuasion
AI as a sparring partner: speed without sounding robotic

3. Optimising for visibility and responses

A good text is half the work. The rest is about visibility, conversion and measuring.

GEO and SEO techniques for visibility in search engines and AI
Tactics that increase conversion
Guidelines for inclusion and diversity
Measuring and testing: how to know what works

Who is this job advert training for?

For everyone who writes or reviews job adverts and knows they could be better. Beginner or experienced writer: this job advert training adapts to each person’s level.

A good fit for:

✅ Recruiters who write job adverts and want to sharpen them

✅ HR advisers who write a job advert now and then and don’t feel like a copywriter

✅ Communication advisers who want to improve their texts in a measurable way

✅ Recruitment teams who want more consistency in their job adverts, without losing their own voice

Less of a fit if your team:

❌ Already knows the writing rules and is ready for the psychology underneath: our neuromarketing for recruiters training fits better

What participants say

⭐⭐⭐⭐⭐ Tara Zwenger, Account Manager IT: “Had a super fun, interesting, and fascinating training from Jacco with regard to writing job adverts. Lots of interaction and you start working on your own job. Interesting information about the use of words and order of content. I recommend everyone to follow this training.”

⭐⭐⭐⭐⭐Keva Matadien, HR Officer: “Due to the small group size, Jacco was able to give everyone personal tips for the vacancy that we submitted! This has allowed me to completely rewrite my vacancy in a targeted job advert! Highly recommended!”

⭐⭐⭐⭐⭐Lizette Korteweg, HR Advisor: “Very positive in general, lots of practical tips. It’s nice to be able to work with your text right away. We had a small group with room for individual attention. I will use the structure provided for future job ads.“

In-company training Job Advert Copywriting

Your team, your vacancies, one day. We shape the programme around your organisation.

✅ Your own cases and vacancies as practice material
✅ One shared way of working for the whole team
✅ Online or at your office, in English or Dutch

Tell us what your team needs, and we'll plan the day together.
Contact us

In-company training Job Advert Copywriting

Your team, your vacancies, one day. We shape the programme around your organisation.

Recruitment training since 2007

Thousands of recruiters, HR professionals and hiring managers trained. NRTO-certified.

Every training is built around your team’s own cases, in English or Dutch.

Bel ons: +31 6 2825 7098
Mail ons: people@recruitmenttraining.pro

Training Job Advert Copywriting

What does this job advert training give your team?