Are you struggling with your job ads?

Are your ads clear and complete?

Do you find it difficult to stand out?

Book our masterclass Writing Job Ads

Are you struggling with your job ads?

Do you find it difficult to stand out?

Book our masterclass Writing Job Ads

“What's in it for me?” That is the first question you have to answer in your job ads. What do candidates gain? 

So get rid of that extensive introduction and that dragging middle section: start with the core. The reader is in a hurry and in order to keep their attention, they must quickly find out what is in it for them.

During this comprehensive 5 hour training, you will discover everything about truly compelling job ads. From the best questions to ask during a job intake and how to grab attention with powerful copywriting, to optimization for the internet – we cover it all.

Moreover, you go home with your revised job advert. You'll also get 90 days of support and a 30-minute private online session with the trainer, Jacco Valkenburg, so even after training, you will get help and feedback on your job ads.


Hire better talent with compelling job ads

Explore everything about:

A good start

  • How to ask the right questions during a job intake, including a handy template.
  • Target group analysis and desk research.
  • The unique and distinctive story of the vacancy and the organization.

    Copywriting for recruitment

  • The optimal structure for a job advert.
  • The success formula or writing a job title that is easy to find.
  • Creative and powerful copywriting tips that can be applied right away.
  • Many dos & don'ts, examples, and best practices.


  • Influencing principles and a  strong call-to-action.
  • Good online findability; Search Engine Optimization (also Google For Jobs).
  • Measuring and testing effectiveness. 


  • Rejection emails that generate positive responses.

Had a super fun, interesting, and fascinating training from Jacco with regard to writing job adverts. Lots of interaction and you start working on your own job. Interesting information about the use of words and order of content. I recommend everyone to follow this training.


Tara Zwenger, Account Manager IT

Due to the small group size, Jacco was able to give everyone personal tips for the vacancy that we submitted! This has allowed me to completely rewrite my vacancy in a targeted job advert!

 Highly recommended!


Keva Matadien, HR Officer

Very positive in general, lots of practical tips. It's nice to be able to work with your text right away. We had a small group with room for individual attention. I will use the structure provided for future job ads.


Lizette Korteweg, HR Advisor

Write job ads that stand out

Write job ads that stand out

9 June 2022


From 698,-

13:00-17:00 CEST

Online session with coaching

* Please note: this training is usually fully booked, so don't wait too long

Only 10 spots are available

Only 10 spots are available

Online training tailored to you

Develop your skills via our small online classes, with personal coaching. The benefits include:
  • Short online sessions, and no travel time
  • Flexibility, making the sessions easy to fit into your work schedule
  • Access to expert knowledge that you can apply immediately
  • An opportunity to share feedback & discuss your learnings every session
  • Time to ask the trainer questions before, during, and after each class
  • It’s easy to enjoy your own coffee ;-)

Contact us to discuss your needs for an in-company training

Do you prefer in-company training? Check out our special offer

Your trainer

Jacco Valkenburg is a recruitment expert and one of the most famous Dutch authors and bloggers in this field. He has written 5 professional books, including Recruitment 3.0. He successfully helps organizations – such as ING, TomTom, KPN and Canon – to improve recruitment and employer branding, from strategy to realization. He is also a teacher registered at Inholland Academy HRM.