“What's in it for me?” That is the first question you have to answer in your job ads. What do candidates gain?
So get rid of that extensive introduction and that dragging middle section: start with the core. The reader is in a hurry and in order to keep their attention, they must quickly find out what is in it for them.
During this comprehensive 4 hour training, you will discover everything about truly compelling job ads. From the best questions to ask during a job intake and how to grab attention with powerful copywriting, to optimization for the internet – we cover it all.
Moreover, you go home with your revised job advert. You'll also get support from the trainer, Jacco Valkenburg, for feedback after the training on a job posting.