Are you struggling with your job ads?

Are your ads clear and complete?

Do you find it difficult to stand out?

Book our masterclass Writing Job Ads

Are you struggling with your job ads?

Do you find it difficult to stand out?

Book our masterclass Writing Job Ads

“What's in it for me?” That is the first question you have to answer in your job ads. What do candidates gain? 

So get rid of that extensive introduction and that dragging middle section: start with the core. The reader is in a hurry and in order to keep their attention, they must quickly find out what is in it for them.

During this comprehensive training, you will discover everything about truly compelling job ads. From the best questions to ask during a job intake and how to grab attention with powerful copywriting, to optimization for the internet – we cover it all.


Moreover, you go home with your revised job advert. You'll also get support from the trainer, Jacco Valkenburg, for feedback after the training on a job posting.

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Hire better talent with compelling job ads

Explore everything about:

A good start

  • How to ask the right questions during a job intake.
  • Target group analysis and desk research.
  • How to generate a good job profile quickly and easily with ChatGPT from OpenAI.
  • The unique and distinctive story of the vacancy and the organization.

Copywriting for recruitment

  • The optimal structure for a job advert.
  • The success formula or writing a job title that is easy to find.
  • Creative and powerful copywriting tips that can be applied right away.
  • Many dos & don'ts, examples, and best practices.

Optimizing

  • Influencing principles and a  strong call-to-action.
  • Good online findability; Search Engine Optimization (also Google For Jobs).
  • Measuring and testing effectiveness. 

Had a super fun, interesting, and fascinating training from Jacco with regard to writing job adverts. Lots of interaction and you start working on your own job. Interesting information about the use of words and order of content. I recommend everyone to follow this training.

⭐⭐⭐⭐⭐

Tara Zwenger, Account Manager IT

Due to the small group size, Jacco was able to give everyone personal tips for the vacancy that we submitted! This has allowed me to completely rewrite my vacancy in a targeted job advert!

 Highly recommended!

⭐⭐⭐⭐⭐

Keva Matadien, HR Officer

Very positive in general, lots of practical tips. It's nice to be able to work with your text right away. We had a small group with room for individual attention. I will use the structure provided for future job ads.

⭐⭐⭐⭐⭐

Lizette Korteweg, HR Advisor

Write job ads that stand out

Write job ads that stand out

Recruitment training tailored for you

Develop your recruitment skills with our  in-company classes, led by seasoned instructors and customized for your organisation. Experience the benefits:

  • Access to expert knowledge that you can apply immediately
  • Including handouts, support afterwards and a certificate
  • Online or on-site sessions so you can enjoy your own coffee ;-)

Trusted by over 10,000 HR professionals since 2007.

Contact us to discuss your needs for an in-company training

Contact us to discuss your needs for an in-company training

Your trainer

Jacco Valkenburg is an author, trainer, and recruitment architect with a passion for understanding and shaping the future of hiring. With 7 best-selling books on Recruitment and 25 years of experience developing global recruitment strategies, he has a deep understanding of the industry. He has shared his expertise with 10.000+ professionals. But it's not just about the past – he's also a heavy user of AI and ChatGPT, tools that are shaping our future in recruitment and sourcing.